Hi, I'm Emma! We are so glad you are here!

I'm Emma, the founder/owner! However, we are very much a family-run boutique. My mom (pictured above), Cinda (I call her Cin), is the backbone of my business! We truly are a mom-daughter duo boutique. Our goal as an online boutique is to promote self-confidence and body positivity. We want you to look in the mirror and love the reflection you see. We strive to create an exclusive online and in-person shopping experience byt providing affordable and trendy styles with exceptional customer service.

  • Our Motto

    "Let your Style be a Reflection of your Inner Beauty."

  • Our Mission

    To provide each and every customer's individual that reflect how beautiful she is on the inside.

  • Why We Started

    To provide the central Indiana area and beyond with high-quality yet affordable clothing.

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A little bit more about me...

The one thing I love to do most in this world: tie my passions and love of creativity together in a meaningful way. I grew up a competitive dancer where I learned the foundational life skills of time management and teamwork. As a ten year 4-H member, I was blessed with the ability to try out many endeavors including sewing, scrapbooking, photography, showing livestock, and cooking. I started my career path at a young age in an effort to benefit me through my collegiate experience. My senior year in high school (February of 2019), I started my online boutique, Reflections Boutique.

In 2021, I started The Blonde Baker: a royal icing cookie and sweet treat company. Both businesses have grown over time, and we have shipped to myriad states for both. I graduated Summa Cum Laude in May of 2023 with a dual degree in Apparel Design and Fashion Merchandising, as well as a dual minor in entrepreneurship and digital media from Ball State University. I am currently attending again to earn my Masters in Business Administration. The core practices in my life that remain consistent: constantly learning, and using my talents to serve others.